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12.3.2011
Linchpin
Seth Godin ISBN 978-0-4799-5335-5 Piatkus 2010
 I first heard Seth talk about these ideas in a webinar hosted by the Australian Business Network. I have several other titles of his (Purple Cow; Marketers are Liars are two of my favourites), and he’s usually challenging something significant. This time it’s our concept of work. He reckons we’ve swallowed a lie – hook, line and sinker. In fact he has a great little e-book Brainwashed (go to sethgodin.com/sg/docs/brainwash.pdf for a free download) that introduces the ideas. He talks about our need to drive our careers and makes ourselves indispensable – that’s what being a linchpin is about. He tracks how we got into the factory-style of labour supply and that it no longer has a place, and then gives us a strategy for getting to somewhere better and more useful. He’s informative, realistic and inspiring. And he’s had a big influence in the thinking behind our shortly-to-be-released e-book: JobSculpt: making work work.
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